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Investing in YOU!

News and Blogs

3rd February 2017

Some things are worth investing in; People, a good pair of shoes, and proper IT Support. People sometimes ask me why they should take out their IT Support with Microminder. Why should they invest in a larger, nationwide IT Support provider over ‘Pete’, the local who will pop along whenever you need him?

Sometimes Bigger is Better

Ordinarily, my response is always similar, genuine and accurate, but now, somewhat scripted.

Pete may be a bit cheaper, but are you comparing like-for-like? We know that in many cases, the ‘Pete’s’ of this world will charge extra if they need to replace a part of your server (we don’t). Whilst smaller contractors often include telephone support, they usually charge for site visits. I also raise two points:

1) Where is their incentive to fix this quicker for you remotely when they can charge you for a callout?
2) By the time you pay for the visit and then the parts, often it’s a false economy going with ‘Pete’!

‘Pete’s’ is only ten minutes away. Whilst this statement is true, if there is only one of ‘Pete’, what happens when you call for help with a dead server and he is already somewhere else ‘resuscitating’ one? What happens if he is sick? What happens if ‘Pete’ has taken his beautiful wife ‘Shirley’ to Magaluf for a week – the same week you get hit by a Crypto Virus???

Anyway, these are the usual, and I hasten to add, highly valid points that I respond with, but the other day, I had a meeting with our MD and TD about the 2017 Microsoft Partner World Conference, now re-badged ‘Inspire’ and the significant investment it required from us to attend. This meeting got me thinking. Is being part of Microminder all about those ‘superficial’ benefits outlined above, or does it run deeper?

How many ‘Pete’s’ have gained the trust of leading software providers (SoE) as their only recommended Hardware provider?

Investing in an Improved Customer Experience

How many ‘Pete’s’ invest in attending the Microsoft World Conference? Come to think of it, how many independent contractors as recognised Microsoft partners!?!

How many ‘Pete’s’ invest in a dedicated Research & Development team to test and trial new products, and services, research the latest threats and work tirelessly behind the scenes to crack things like Ransomware Cryptovirus Encryptions so that, rather than simply restoring from yesterday’s back-up and kissing goodbye to all of today’s data, we can run decryption scripts to recover as much as is possible?

Do many ‘Petes” invest in exhibiting at or attending over 20 exhibitions and conferences yearly to engage with clients, negotiate with suppliers, and stay at the leading edge of ‘techknowledgy’? Are Petes concerned about being best placed to offer the most potent Protective Services, the strongest Vigilance Security Suite? Does he have a team of techies capable of fixing most technical problems in a matter of hours – even if 5 of them are sunning themselves in Magaluf simultaneously?

It’s like anything; any car will get you from A to B, so why buy a Ferrari or Mercedes when a Fiesta will do? Why does one value the Ferrari more than the Fiesta? Any qualified Dentist can fill a tooth, why pay more to go with a Private Dentist in salubrious surroundings? Is it the filling, or is there an appreciation for the investment made by the Practice in having an experienced dentist who has been on many courses; the investment made in making you feel more relaxed, comfortable, and at ease in pleasant surroundings; the investment in your experience?

So, you see, ‘Pete’ may be able to fix the computer, but is he investing in you as a client? Is he Investing in innovation, development, and security? Aren’t you better off achieving peace of mind with a critical business system such as your IT Network? By investing in a company that re-invests to deliver far more than a simple filling, you can save yourself hidden fees later down the line.


We excel in Microsoft products and have expertise in IT support for Dental practices. With over three decades of experience in the dental sector, we understand what makes a successful practice. We also know how our expertise and knowledge can help you deliver your IT strategy. So, get in touch today for specialised dental IT and VoIP Telephony support.

For more information, you can call us today on 0208 799 6883 and speak with one of our Solution Consultants.

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